ABOUT

I am Rachel Wyatt, an award-winning Product & Brand licensing specialist.

I have over 25 years experience in Manufacturing and Retail, working confidently at Senior Management and Board Level. I started, on what was to become a very fulfilling and rewarding journey, as a Senior Buyer in the Toy & Stationery Industry.

Over the past 20 years, I have worked in Manufacturing: Confectionery & Snacks, earning the positions of Marketing Director and more recently, Licensing & CSR Director.

I am commercially creative, a clear thinker, strategic, personable and an honest communicator.

As an accomplished licensing expert, particularly in the area of buying in licences, I have an established network and I can say, very proudly, that I am well respected within the industry.

For those not familiar with Licensing, it is simply a marketing strategy which leverages a brand’s equity and loyalty in one category or area and through a contractual agreement stretches that brand into another category or area, bringing with it new consumers, with the ultimate goal of increasing revenue.

When done right, a licensing strategy has huge opportunity for all parties involved but effective representation is key to this success.